Website globalization for the United Arab Emirates

07 Dec 2009 Archived as Articles

The United Arab Emirates (UAE) is part of a traditional society full of symbols, rituals, values and contextual elements, as well as surprisingly unique patterns in consumer behavior. According to the UAE Ministry of Planning, the UAE is the most wired nation in the Arab world and also one of the top nations in online presence worldwide. In order to reach this potent market, a company's website should be reviewed for both cultural customization and correctness, as well as be localized into the target languages for the locale.

Read the complete article by downloading it as PDF. Articles provided courtesy of Multilingual Magazine.

by Martin Spethman & Nitish Singh